Today, the Sotheby’s International Realty network, welcomes our newest affiliate company, Hong Kong Homes. The addition of Hong Kong Homes to the Sotheby’s brand completes the Pacific Rim circle that expands from Hawaii to Japan to Singapore to Hong Kong, an already proven and established source of clientele for Hawaii Real Estate. Hawaii is not all that big, with just over one million people throughout the entire state, one could make the case that our market is limited.  In 1989, when we started the first office of MacArthur and Company on the Big Island of Hawaii,  I realized that if we waited for the buyers to come to
us, we were not providing our clients a service.  We were just placing our
client’s homes in MLS and waiting for someone to arrive at our door, or at
least call us.  We could advertise in every newspaper and magazine in the
state, every day, and still our audience was relatively miniscule.  That’s
when I began to explore the horizons of marketing Hawaii real estate across the
USA and eventually throughout the world.

We started with Estates Internationale, owned and operated by the very progressive and sophisticated marketing genius
Robert Kelsey and his talented wife Pam. We began marketing our unique
properties through their exquisite publication and we began to develop a
network of high-end brokers around the world.   Through that network,
at the invitation of Sotheby’s International Realty in 1992, we became an
affiliate of this unsurpassed worldwide network. The Sotheby’s Auctions Houses throughout the world partner in the marketing of Sotheby’s International Realty listings.  Their clients are our clients and our listings are visible in their auction houses around the world. Their clients are collectors – connoisseurs of life and they buy the best from art to
real estate! Sotheby’s gives us a unique advantage over our competitors to a global pool of qualified clientele that has been discretely developed over hundreds of years.

We have access and credibility. Not to mention the best internet exposure in the world. Look at the Wall Street Journal or the New York Times sites, Sotheby’s International Realty, MacArthur and Company/Sotheby’s International Realty (BigIslandRealE.com)…..

Who do you want marketing your Hawaii home?  And who do you think can bring you buyers from everywhere????